8 tips to effectively utilise your website contact page

A contact page is more than a form. It’s an opportunity to show off your personality, inform your potential customers or clients and provide easily accessible information.

To make it more useful for yourself but more importantly, your clients here are 8 tips to effectively utilise your website contact page:

1. Add your contact details + location

We always recommend including some form of direct contact method, whether that be an email address or phone number. Occasionally, forms don’t work or people need an email address for other means, make it easy for them! While you’re at it, don’t forget your location. You may service Australia and/or international clients but your location can be a factor when people are deciding who to contact. It is important and necessary information.

2. Add a form

This automates your processes while making it easy for clients to quickly request information from you. It’s a win win in our eyes. Fields to include our; name, email address, phone number, brief message and any specific information useful for your business.

3. Include your instagram feed

Incorporating your instagram feed not only provides a visual showcase of your business but it’s a way for people to find out more about you and follow you too.

4. Make it accessible and easy to find

Use buttons, links on inner pages, a link in the footer, your main menu navigation and easy to find direct links so that your contact page is accessible from any point on your website.

5. Use common language

There’s a place to be creative but your contact page isn’t it. Use common language to avoid confusion. Try using common titles such as ‘contact’, ‘contact us’, ‘get in touch’, ‘support’ etc.

6. Include links to supporting pages

Anticipating your clients needs is vital. Think about what information they may require or questions they’ll potentially ask. Some options you could include are links to FAQs, support, policies, terms and conditions etc.

7. Set expectations for response time

This is so important! Do you answer enquiries, immediately or within 24-48 hours? Setting expectations and meeting them, instills trust, enables you to maintain boundaries and maintain your workflow.

8. Keep it simple and on brand

You don’t need to overcomplicate it. Keep things simple, easy to view and navigate. Most importantly, keep it on brand. Include your personality and let your customers get to know you.

Bonus tip

A website contact page is one of the most vital yet under-utilised pages on websites. It provides trust and a direct line of communication to you for your potential customers.

It should to be inviting, functional and unique. When creating your own, think about the purpose of your page, will you be providing support, answering questions about sales, filtering press, pr or media requests, capturing leads or providing a place for people to apply for a job etc?

As always, if you need help with any of the above, feel free to get in touch, we’d love to help!